Your Body On…
Have you Ever wondered…
…what would happen if you ran a marathon with no training? or you did hot yoga for 24 hours straight?
At the start of the year, I was approached by the amazing team at Underknown to develop some new franchises for their informational media empire. They were already killing it with their "What if?" franchise. At the time, I was dealing with a great deal of back pain (sunsetting Great Big Story and moving countries in the middle of a pandemic might have something to do with that) and I think the algorithms knew I was thinking about my body a lot because I was getting served all sorts of weird fitness and quick-fix pain relief content. But I couldn't help but wonder, what if we put the human body through all these crazy challenges I was seeing?
And that's how we got to "Your Body On…" one of four brand new multi-platform channel concepts I developed for Underknown as part of their initiative to scale from two video properties to six in 2021. It has grown to Underknown’s third-largest property with over 1M subscribers on Snapchat alone.